The Bruichladdich Distillery has launched a new and global advertising campaign that aims to highlight not only the whisky but also the "why", i.e. the motivation for their work. The Islay distillery, revived in 2001, is now the island's largest private employer, explains global marketing manager Lynne McEwan in an article in Whisky Magazine. 52% of the barley requirement is grown on the island, and all whisky is distilled on-site , stored and bottled.
The first phase of the campaign started in Great Britain last month. The USA, China and Europe are to follow in the course of the year. The 30-second film “We Also Make Whisky | Bruichladdich Unpeated Islay Single Malt':
"For over 20 years, we've seen the difference companies can make when decisions are made not just for profit, but for positive impacts on people and the planet." Global Marketing Manager Lynne McEwan
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